Lighthouse audits
Run audits and review performance, accessibility, best practices, and SEO findings to identify technical improvements.
SEO optimization
Website SEO audits and analytics for agencies.
Combine Lighthouse audits, Google Search Console, and Google Analytics 4 with the maintenance context of every client website.
SEO OPTIMIZATION
SEO and analytics overview
Northstar Studio · connected website
Technical auditsLighthouse
Organic searchGoogle Search Console
Traffic and engagementGoogle Analytics 4
THE ORBIT DESK
Review technical quality and search performance together.
Use Lighthouse to inspect website quality, Search Console to understand organic search visibility, and GA4 to review traffic and engagement. Keep those findings close to the site stack, maintenance tasks, and client reporting.
Google Search Console
Connect a site property to review search performance, including clicks, impressions, click-through rate, and average position.
Google Analytics 4
Review connected traffic and engagement data, with realtime reporting available through the Google Analytics integration.
Examples are illustrative. Search Console and Google Analytics data require connected properties and appropriate permissions. Audits identify opportunities and do not guarantee search rankings.
Search health in everyday care
Give a technical finding somewhere to go.
A search-related issue becomes useful when someone can understand its context and take responsibility for the next step. The site’s performance, recent changes, and client priorities all help shape what should happen first.
Lighthouse audits, Google Search Console, and Google Analytics bring different parts of that review into Orbit. Use performance and technical findings alongside search and traffic data to prioritize work and explain it in a client report.
A closer look
Three sources for website SEO reviews.
Use technical audits, search performance, and visitor behavior to build a more complete review.- Lighthouse audit categories
- Review performance, accessibility, best practices, and SEO audit results for the website.
- Search performance
- Search Console reports include clicks, impressions, click-through rate, and position, with query and page breakdowns.
- Traffic and engagement
- Connected GA4 reports include users, sessions, page views, engagement, acquisition channels, and popular pages.
- Site maintenance context
- Keep audit and analytics findings near the website stack, tasks, and reports used for follow-up.
How it works
From website audit to a prioritized improvement.
Use different evidence sources to understand what needs attention.
- Technical review
Audit the live website
Run Lighthouse and inspect the categories and findings relevant to the site.
- Performance context
Review search and traffic
Read connected Search Console and GA4 data to put the technical findings in context.
- Follow-up
Plan the work
Use the site record and maintenance tasks to assign improvements and review them in a later audit.
Different evidence for the same website.
Examples describe the available workflow; the interface previews use illustrative data.
| Three sources for website SEO reviews. | Source | What the team can review |
|---|---|---|
| Lighthouse | Website audits | Technical quality and improvement opportunities |
| Google Search Console | Connected search property | Search metrics, queries, and pages |
| Google Analytics 4 | Connected analytics property | Traffic, engagement, and acquisition |
| Maintenance record | Site profile and tasks | Planned and completed follow-up work |
Why it matters
Build a more useful SEO maintenance review.
Technical audits and traffic reports answer different questions about the same website.
IN PRACTICE
Lighthouse
Which technical quality and SEO checks need improvement?
Search Console
How is the site performing in Google organic search?
Google Analytics 4
How do visitors arrive and interact with the website?
Keep exploring
The rest of the site story.
Connect the correct Search Console property and GA4 configuration to each client site.